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Better Damage Control for Bryson?
By anyone’s standards, U.S. Commerce Secretary John Bryson has had a difficult past few days. News reports have been filled with tales of the senior government official rear-ending a car, driving away,...
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Should John Edwards’s Mistress Tell All?
The PR Verdict: “D” for Rielle Hunter, John Edwards’s mistress. Rielle Hunter, former mistress of Senator John Edwards and mother of his love child, is ready for her moment in the sun. Having...
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Cuisine Queen Burns to a Crisp
THE PR VERDICT: “F” (Full Fiasco) for Paula Deen and her PR team. In the annals of PR freefall, celebrity chef Paula Deen is now a case study. Last week, the queen of Southern cuisine faced a...
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Railroad CEO’s Vist a PR Disaster
THE PR VERDICT: “F” (Full Fiasco) for Rail World, Inc., and CEO Ed Burkhardt (center) for their perfect example of adding insult to injury. Four days may not seem like a lot of time to most people. Yet...
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BlackBerry Ad Urges Customers Not to Hang Up on Them
THE PR VERDICT: “C” (Distinctly OK) for BlackBerry. One can’t help but think of the old joke from Monty Python and The Holy Grail: “I’m not dead yet.” That’s the underlying message of a full-page ad...
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Airbnb Fights XXX Party’s Bad PR
THE PR VERDICT: “B” (Good Show) for Airbnb. An amusing story about a man who inadvertently rented out his apartment for an orgy via popular website Airbnb is anything but funny for the company....
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Damage Control Handbook: When Celebrities Attack
THE PR VERDICT: “D” (PR Problematic) for Beyoncé, Jay Z, and Solange Knowles. Publicists have always tried to control celebrity clients’ appearances and interviews; it reduces the need to break out the...
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Sterling Crashes and Burns in CNN Interview
THE PR VERDICT: “F” (Full Fiasco) for Donald Sterling. If ever you’re compared to the Hindenberg, it’s a safe bet to assume something went terribly, terribly wrong. That was how one CNN anchor...
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